At Jinx the Label, our customers are more than just shoppers, they’re the heart and soul of everything we do. From the moment we launched, our mission has been clear, to create beautiful, ethically crafted clothing that speaks to the individuality, confidence and spirit of the women who wear it. Our journey has been shaped by the vibrant community that has grown around the brand and we’re endlessly grateful for the love and support our customers continue to show us.
Today, we want to take a moment to celebrate the women who inspire us daily, our incredible Jinx the Label customers.
Who are our customers?
Our customers are women who live life on their own terms. They are dreamers, creatives, professionals, mothers, daughters and friends. They value authenticity, quality, and sustainability in fashion. They are women who care about how their clothes are made, who made them, and the impact their choices have on the world. Jinx the Label customers are thoughtful, stylish and confident in expressing their individuality through fashion.
Most of our community is based in Western Australia, where the brand first took root, but we’ve since seen our Jinx family grow internationally. With the recent introduction of free international shipping for orders over AUD 150, our designs are now gracing wardrobes around the world, connecting women from all walks of life who share a love for timeless, well-crafted fashion.
What makes Jinx the Label customers special?
Our customers are drawn to Jinx the Label not only for our beautiful designs but also for the values behind the brand. They appreciate that each piece is crafted with care, using sustainable practices and ethical production methods. They support small businesses and are passionate about slow fashion—choosing quality pieces that are designed to last.
One thing we love most about our customers is how diverse they are, in both background and style. Jinx the Label clothing isn’t about following trends—it’s about embracing personal style, and we love seeing how different women make each piece their own. Whether it’s mixing and matching from our collections or adding a unique touch with our complimentary custom tailoring service, our customers never cease to amaze us with their creativity.
The Jinx the Label community is one that uplifts and supports each other. We’ve cultivated a space where women can feel empowered to share their stories, celebrate their wins, and embrace their individuality. Whether it’s through our social media platforms, at pop-up events, or through our email newsletters, we love engaging with our customers and hearing their feedback. Their input helps us evolve and improve, and we’re always excited to see the conversations that our collections spark.
Our customers appreciate our commitment to size inclusivity, knowing that no matter their size or shape, they’ll find something that fits them beautifully at Jinx the Label. With pieces available in a variety of sizes and the option for custom tailoring, we make sure every woman feels her best in our clothing. This focus on inclusivity resonates deeply with our customers, who often tell us how much they value feeling seen and catered to in the fashion industry.
Customer stories: real women, real inspiration
Some of the most heartwarming moments at Jinx the Label come from hearing the stories of the women who wear our designs. Whether it’s a customer wearing one of our pieces to a special occasion, or someone sharing how our clothes make them feel confident and comfortable in their everyday life, these stories fuel our passion for creating more.
One customer, Emily from Perth, shared how she wore a custom-tailored piece from our Daydreamer collection to her sister’s wedding. She said, "I loved knowing that the piece was designed and made with care. The fit was perfect, and I received so many compliments on the day. I could tell that what I was wearing was crafted with love and attention to detail."
Stories like Emily’s remind us why we do what we do—to create clothing that not only looks beautiful but also makes women feel empowered, confident and celebrated.
Our commitment to you
To every woman who has ever worn, shared or supported Jinx the Label, we want to say thank you. We are constantly inspired by your strength, your creativity, and your individuality. Our commitment to you is to keep creating high-quality, thoughtfully designed clothing that fits your lifestyle, your values and your unique sense of style.
As we continue to grow, we promise to stay true to the values that have brought us this far, sustainability, ethical craftsmanship and a dedication to empowering women through fashion. Our customers are the reason Jinx the Label exists, and we look forward to continuing this journey with you.
Join the Jinx the Label family
If you’re new to Jinx the Label, welcome! We invite you to explore our collections and discover why so many women around the world have fallen in love with our brand. From our signature soft rayon crepe fabrics to our thoughtful, hand-drawn prints, every piece is designed with care and attention to detail. And with our free international shipping and size-inclusive custom tailoring, we’re making it easier than ever to bring Jinx the Label into your wardrobe, wherever you are.
To our loyal customers, thank you for being part of the Jinx the Label story. You inspire us every day, and we can’t wait to see where this journey takes us next.
